There comes a time in the life of a blogger when things turn around quite dramatically. You wake up one morning after what could be years of diligent work and suddenly it’s like all that hard work you put in pays off all at once and you find yourself a bit embarrassed by the success that follows.
Of course I’m talking about the money your blog generates, which is a huge contributing factor to what success is, so no beating about the bush here! What does it take though?
The secret to success for any blogger who wants longevity is a thorough focus on Search Engine Optimisation (SEO). You must get it right with your SEO and the earlier you put the correct structures in place the better for you.
The reason why SEO is important is because the subsequent organic traffic you’d be getting is what will give your blog the value you can deploy for its monetisation. It’s as simple as this – if you can pull up your Google Analytics stats which clearly show exactly what kinds of users discover your content organically, sponsors will be lining up to give you money to advertise their brands and offers on your blog! You can perhaps also monetise this highly targeted organic traffic yourself by embedding affiliate links for example, but that is something you wouldn’t want to be too heavy on.
There’s not an awful lot to the essentials of SEO though if it is indeed longevity you want. Your first port of call is perhaps making first contact with the likes of click.co.uk – an important step to take before you even get serious with your content creation so that you have the full 4-1-1 on how you would structure that content.
Ordinarily I would have listed quality content as the first port of call, but that goes without saying. It’s very important and I speak from personal experience. Leave the structure of what good SEO practices are all about to what the specialists like Click Consult lay out for you and then focus on producing top quality content your readers can draw some real value out of.
I’m speaking from personal experience here – you need both sides of the coin if it’s longevity you want.