2015 is an exciting time for marketers; with new technologies springing up from all corners of the internet to analyse and measure the effect of your online and offline campaigns — to new streamlined ways to get your message across to consumers both efficiently and cost effectively. There is nothing that cannot be measured, tested, and repeated to bring results to any marketing campaign.
And with so much innovation in the marketing space, it’s hard to keep track of every new and upcoming marketing trend.
To keep up with the tide of marketing events — and technology, we have curated this list of must-see marketer events, tradeshows, exhibitions, and conferences to help you sharpen your marketing tools, and perhaps upgrade them.
Digital Marketing Show
13 May and 18 November, ExCel Arena
http://digitalmarketingshow.co.uk/
The Digital Marketing Show has been growing at a clipping pace, so much in fact that it has recently been distributed into a central event (November) with a “mid-term” event in May. Both events aim to introduce marketers to a wide array of tools, methods, and key technologies to help them reach and measure sentiment among wider audiences.
From social media dashboards to digital advertising retargeting, there is something for any KPI-hungry marketer.
The show heralds some pretty big exhibitor names, including AdRoll, Uber, Lead Forensics, and many other top industry names.
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Ecommerce Expo
30 September – 1 October, Olympia Exhibition Centre
http://www.ecommerceexpo.co.uk/
Staying abreast of current and upcoming e commerce trends is a big part of any online marketer’s job. As online shopping continues to expand as seen recently on America’s Black Friday and Boxing Day, consumers are beginning to favour shopping on the internet over shopping in-store.
Understanding modern ecommerce best practices in addition to contemporary internet marketing methods will give any marketer an edge. Online merchandising in a growing business due to how competitive the medium is. Don’t get left behind, be sure to explore these exhibition stands.
CloudWorld Forum
24 – 25 June, Olympia Grand
Cloud-based technologies are always evolving, and it is a marketer’s job to stay on top of them. To learn more about the next wave of technologies leading the cloud-based computing trend, attendance to this event is crucial. Learn all about how the cloud can benefit your clients, and how to package its various elements into online campaigns.
There are a number of cloud based technologies that can tighten efficiencies and provide a greater return on investment for customers – if only you know about them, first. This event includes exhibits from all of the cloud-computing greats, including Google, Salesforce, Microsoft, Vmware, Ctera, and many more.
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SMX: The Search Marketing Expo
20 – 21 May, 155 Bishopsgate
http://searchmarketingexpo.com/
The administrators of SMX aren’t kidding when they call their event “the world’s largest search marketing conference series”. With events from Utah to Sydney, the SMX London event is set to be special.
The conference boasts “invaluable networking” and “results-producing tactics” and after our last visit to the SMX conference in Milan, we believe it.
The information we learned at our last SMX was invaluable. Search marketing is the final frontier when it comes to achieving the true reach potential that the internet is capable of.
What makes this conference a real gem is that visitors who attend will learn how to connect the dots and link existing experience with new social/search marketing techniques and technologies – the talks are excellent and provide plenty of actionable advice.